Matt KleininOn AdvertisingBalenciaga, Sad Dogs & Provocative MarketingCan strategically controversial comms ever work? What’s it’s role in culture, and how does one do it right?Dec 16, 20226Dec 16, 20226
Matt KleininOn AdvertisingModern Religions for A Lonely WorldHow the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need mostNov 28, 20223Nov 28, 20223
Matt KleininOn AdvertisingWill Smith, Cultural Synchrony & A Climate CrisisToday, there’s a scarcity of excuses to come back together to chat about that one thing again.Nov 2, 2022Nov 2, 2022
Matt KleininOn AdvertisingThe Rise of Low Sodium & Gentle GamingAs any gamer knows, discussions online aren’t the most… let’s say, rosy. However, there’s a sea change as of late.Nov 2, 2022Nov 2, 2022
Matt KleininOn AdvertisingBeauty Memes, Role Reversals & Self-CareOver the last couple of years, there’s been a sea change across beauty subreddits, revealing a complex sentiment shift.Nov 2, 2022Nov 2, 2022
Matt KleininOn AdvertisingDistributed Trust: The Future of Crowds & HonestyConsumers are no longer blindly accepting messages from traditional sources of influence: brands, influencers or legacy media…Nov 2, 20221Nov 2, 20221
Matt KleininOn AdvertisingCreepy & Paranormal As Cultural ControlHow horror content provides us comfort, ending, participation and answersNov 2, 2022Nov 2, 2022
Matt KleininOn AdvertisingA_Framework_To: Find Overlooked & De-bias TrendsThe Meta Trends are invaluable in identifying where the collective, trend forecaster psyche is at.Aug 1, 2022Aug 1, 2022
Matt KleininOn AdvertisingHow To Spot Trends with AIAfter Sarah DaVanzo and I leveraged NWO.ai’s invaluable AI to score and re-rank the Meta Trends, we were left stuck with one finding:Jul 25, 2022Jul 25, 2022
Matt KleininOn AdvertisingUsing AI To Quantify & Size Meta TrendsEarlier this year Sarah DaVanzo and I published the fifth annual 2022 Meta Trend analysis, a distillation of 40+ industry trend reports to…Jul 19, 2022Jul 19, 2022