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Just as robots replaced the factory workers, and the drive-through workers were outsourced to India, those employed to yacht the world, drink fat-burning smoothies and just be attractive are getting furloughed too. Stars — they’re just like us.

Influencers are being upended by Virtual Influencers, and these CGI avatars may be disrupting something even more integral: truth.

We’ve already been mystified by their soft edges and been made uncomfortable with their attractiveness. There’s Shudu, the world’s first digital supermodel, Blawko, the digital tattooed “fuccboi,” and Miquela Sousa AKA Lil Miquela, the Princess Leia-bunned poster child of the movement. They now come in an array of options. Human or alien. Political or apolitical. White or BIPOC. Lean or plus-sized. …


Matt Klein

Cultural Researcher & Business Consultant at Sparks & Honey. Fascinated with the relationships between psychology, technology and culture.

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