Cultural Theorist + CyberPsychologist + Marketing Strategist. Zine.KleinKleinKlein.com
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The cliché goes: a picture is worth a thousand words.

Which begs the question: what’s the value of an emoji? Sticker? GIF? Meme? Video? Playlist?


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Dispo framed and captured the zeitgeist perfectly.

The hyped photo app by YouTube star David Dobrik, which has already raised millions in seed funding, hit its beta-test limit: 10,000 users. Most recently, according to The Information, it attracted a potential $100 million valuation with interest from Sequoia, a16z and Benchmark.

Dispo is what you get when you frankenstein today’s most desired social features: co-creation, community, and raw, unpolished aesthetics.

Emulating a disposable camera, Dispo allows users to point, shoot andlive. Because photos are “developed” the next morning, the app permits users to get back to living in the moment.

While…


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Tupperware parties evolved.

From Mommy Bloggers to Momfluencers to moguls.

Journalist Jo Piazza, producer of iHeartRadio’s new original podcast “Under the Influence” declares,

“[Momfluencers are] a multi-billion dollar industry that gets ignored because women are doing it and it’s a ‘mom thing.’ If they were men, they’d be on the cover of Forbes.”

As the most nurturing and selfless symbols in culture, it can also explain why the Momfluencer industry is so contentious: no one’s expected moms to brand themselves and sell out.

But beyond being overlooked and controversial, they thrive on the outskirts of the larger beauty, fashion and…


What none of the 30+ reports brought up, but should have

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There’s lost value by just sticking to The Meta Trends.

In subtlety is insight.

By seeking out and examining the fringe, uncomfortable and unspoken, we can identify bigger opportunities and risks. For the first year, I want to call out the regrettably neglected. What didn’t the 30+ reports touch upon?

It’s not to say these overlooked trends are not obvious, many are, but they’re either less sexy, darker or arguably more complex. These are more important, but it’s unfortunately glaring why they’re not used as marketing collateral or studied deeper.

I’m happy to…

Meta = What everyone is discussing

Overlooked…


Top 19 Overlapping Cultural Trends From 30+ Reports

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The fourth annual Meta Trend Report synthesizes 500+ trends from 30+ reports, ranking the 19 most frequently reported cultural trends for 2021. Reports come from: Accenture & Fjord, Deloitte Insights Tech, Deloitte Insights Marketing, Dentsu Facebook IQ, Faith Popcorn, Falcon, Ford, Foresight Factory, Forrester, Future Laboratory, Frog, Gartner, Google, GWI, Hubspot, JWT, Kantar, Ketchum, Mintel, Ogilvy Consulting, Pinterest, Spacecadet, Trend Hunter, Trend Watching, We Are Social, WGSN, WEF, Zebra IQ, and more.


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If cultural trends are patterns, predictions are derived projections. Trends take an eye for dot connecting, while predictions take accountability. It’s easy to get them wrong. But after a year of intensive trend analysis for some of the largest organizations in the world, I’m confident to forecast the following business moves.

1. Robinhood Sinks Into The Red

This past year, people earning between $35,000 and $75,000 increased their stock trading by +90% the week after receiving their first stimulus check. For many of these new investors their first stop was Robinhood, which signed up 13 million new users. It’s not all golden news. Robinhood users, notably…


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Four years ago I pulled the trigger: I founded a startup, supplementing full-time employment. Solo and bootstrapped, it truly was a hustle — countless long nights and working weekend only intensified existing work.

After servicing clients from around the world, appearing in international press, and kindling strategic partnerships, my side-hustle, now poised as a full-time business, has been acquired.

My baby was PRSNL Branding, an education platform and consulting studio, enhancing professionals’ online presence to advance their careers. After all, how you appear online dictates job prospects. …


Who’s the real director in our ambient TV era?

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Photo: Thibault Penin/Unsplash

This past summer, The Verge reported that Netflix was experimenting with giving people the ability to control the playback of any show or film — from 0.5x slower to 1.5x faster. While Netflix was testing the feature primarily on Android mobile devices, the feature is now being spotted on desktops across the country.

The creative community has been pushing back since the rumors began. Judd Apatow, an outspoken critic, replied to the early headlines, “Distributors don’t get to change the way the content is presented. Doing so is a breaking of trust and won’t be tolerated by the people who…


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Just as robots replaced the factory workers, and the drive-through workers were outsourced to India, those employed to yacht the world, drink fat-burning smoothies and just be attractive are getting furloughed too. Stars — they’re just like us.

Influencers are being upended by Virtual Influencers, and these CGI avatars may be disrupting something even more integral: truth.

We’ve already been mystified by their soft edges and been made uncomfortable with their attractiveness. There’s Shudu, the world’s first digital supermodel, Blawko, the digital tattooed “fuccboi,” and Miquela Sousa AKA Lil Miquela, the Princess Leia-bunned poster child of the movement. They now…


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When the U.S.’s climate inaction is being considered a breach of the constitution, mask wearing has become politicized, and funding toward sectors like education are being cut, we come to expect less from our government. It’s just not working for us. Eight in ten Americans are “dissatisfied” with the state of the U.S., and “government” itself has been named the country’s number one problem since 2017.

If the electees can’t help, perhaps the mascots can. Online brand campaigns, many of which are spilling over in-store and into the streets, are garnering significant traction as they move the needle. …

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