Matt Klein – Medium

Matt Klein
in
On Advertising

Balenciaga, Sad Dogs & Provocative Marketing

Can strategically controversial comms ever work? What’s it’s role in culture, and how does one do it right?

6 min readDec 16, 2022

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Balenciaga, Sad Dogs & Provocative Marketing

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Matt Klein
in
On Advertising

Modern Religions for A Lonely World

How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most

12 min readNov 28, 2022

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Modern Religions for A Lonely World

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Matt Klein
in
On Advertising

Will Smith, Cultural Synchrony & A Climate Crisis

Today, there’s a scarcity of excuses to come back together to chat about that one thing again.

4 min readNov 2, 2022

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Will Smith, Cultural Synchrony & A Climate Crisis

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Matt Klein
in
On Advertising

The Rise of Low Sodium & Gentle Gaming

As any gamer knows, discussions online aren’t the most… let’s say, rosy. However, there’s a sea change as of late.

3 min readNov 2, 2022

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The Rise of Low Sodium & Gentle Gaming

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Matt Klein
in
On Advertising

Beauty Memes, Role Reversals & Self-Care

Over the last couple of years, there’s been a sea change across beauty subreddits, revealing a complex sentiment shift.

4 min readNov 2, 2022

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Beauty Memes, Role Reversals & Self-Care

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Matt Klein
in
On Advertising

Distributed Trust: The Future of Crowds & Honesty

Consumers are no longer blindly accepting messages from traditional sources of influence: brands, influencers or legacy media…

5 min readNov 2, 2022

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Distributed Trust: The Future of Crowds & Honesty

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Matt Klein
in
On Advertising

Creepy & Paranormal As Cultural Control

How horror content provides us comfort, ending, participation and answers

5 min readNov 2, 2022

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Creepy & Paranormal As Cultural Control

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Matt Klein
in
On Advertising

A_Framework_To: Find Overlooked & De-bias Trends

The Meta Trends are invaluable in identifying where the collective, trend forecaster psyche is at.

6 min readAug 1, 2022

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A_Framework_To: Find Overlooked & De-bias Trends

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Matt Klein
in
On Advertising

How To Spot Trends with AI

After Sarah DaVanzo and I leveraged NWO.ai’s invaluable AI to score and re-rank the Meta Trends, we were left stuck with one finding:

6 min readJul 25, 2022

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How To Spot Trends with AI

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Matt Klein
in
On Advertising

Using AI To Quantify & Size Meta Trends

Earlier this year Sarah DaVanzo and I published the fifth annual 2022 Meta Trend analysis, a distillation of 40+ industry trend reports to…

7 min readJul 19, 2022

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Using AI To Quantify & Size Meta Trends

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Matt Klein

Matt Klein

Cultural Theorist + CyberPsychologist + Strategist. Foresight Lead at Reddit. Newsletter analyzing the overlooked: ZINE.KleinKleinKlein.com

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