I can’t disagree there! However, we know sex in advertising is only scientifically effective when the product/service being sold is already sexual in nature (ex. Playboy magazine, Trojans condoms, Victoria’s Secret lingerie, etc.). Game on there. I argue the issues can arise when sexual messages are applied to non-sexual products/services (ex. Spirit Airlines, Burger King, Perrier, etc.).

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Cultural Researcher & Business Consultant at Sparks & Honey. Fascinated with the relationships between psychology, technology and culture. KleinKleinKlein.com

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