…ases — there’s some concern about the same inundation problem happening. And happening even faster. Just as everything probably doesn’t need an app, does everything need a bot? Probably not. So, as ridiculous as it sounds, we may see a “bot backlash” sooner than you think.
I would agree… Not everything or everyone needs a bot right now, especially brands. Organizations have spent decades crafting and preserving image, personality and voice, and now they’re drooling over the concept of letting a numbskulled bot represent their brand… More on that here… https://medium.com/on-advertising/brands-trying-to-run-before-learning-to-walk-4736d03dab7b#.4h5kiu1c7