… is only the tip of the iceberg around how powerful actors can affect or shape political discourse. What is of concern right now is not that human beings are playing a role in shaping the news — they always have — it is the veneer of objectivity provided by Facebook’s interface, the claims of neutrality enabled by the integration of algorithmic processes, and the assumption that what is prioritized reflects only the interests and actions of the users (the “public sphere”) and not those of Facebook, advertisers, or other powerful entities.
This is a wonderful point as I think it’s far too often forgotten that Facebook is a publicly traded company, which has responsibilities concerning growth and monetization. There’s a widely spread misconception that Facebook is this free, pure, flawless, public utility, for the people, by the people. While this is how they may present themselves, at the end of the day it’s just another business with human emotion and opinion.